Digitalization, Convergence and The Film Industry
Misra, Gaurav (2009) Digitalization, Convergence and The Film Industry. [Dissertation (University of Nottingham only)] (Unpublished)
This research examines the strategic direction of firms in the film industry which are posed with challenges of growth and sustainability in a dynamically changing environment which is an outcome of rapid industry convergence fuelled by technological advancements which span the last decade. With an ongoing initiative within the industry which is aimed at digital migration, influx of internet, communications and other related industries which could possibly alter the course of strategy formulation at organizational level.
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