Indian Post Graduate Students as Consumers for British Business Schools
Pai, Nagbhushan (2009) Indian Post Graduate Students as Consumers for British Business Schools. [Dissertation (University of Nottingham only)] (Unpublished)
The research is an attempt to understand the Indian post graduate students (Business degree) decision making process when it comes to making the choice of country and university, so that the UK business schools can improvise its marketing and recruitment strategy. This would ultimately help the UK business schools to expand their Indian students customer base and also improve the quality of students that they intake.
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