Blue Ocean Strategies for E.ON to strengthen the customer base in the Public Sector
Paramashivaiah, Roshan (2009) Blue Ocean Strategies for E.ON to strengthen the customer base in the Public Sector. [Dissertation (University of Nottingham only)] (Unpublished)
In UK the energy distribution companies are popular for the price wars and differentiation in their offerings. The main objective of this report is to provide feasible blue ocean strategies for E.ON in the public sector mainly for the higher education universities and NHS hospitals.
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