Strategy for implementation of Smart Meters in the UK market- a proposal for E.ON

Seal, Devakalpa (2009) Strategy for implementation of Smart Meters in the UK market- a proposal for E.ON. [Dissertation (University of Nottingham only)] (Unpublished)

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The purpose of this report is to underpin how implementation of Smart Meters could be a strategic choice for E.ON to gain competitive advantage in the UK. The report provides detailed analysis of the competitors and market where Smart Meters can be implemented.

Various concepts were used to analyse the market and to give recommendations. The research is mainly focused on the retail market of the Company and how implementation of Smart Meters would generate value in the value chain within E.ON’s business model. Upon segmenting the market it is found that the target market for Smart Meters should be the domestic customers and the SME sectors in UK.

It has also been observed that Smart Meters would shift the utility business model from a traditional one to an information powered business model. Based on these findings appropriate recommendations are made.

As one of the main recommendations, E.ON should introduce trial programs for Smart Meters for communities in order to create awareness of the benefits of the product. While implementing Smart Meters, E.ON should emphasize on both - functionality and design of the product. As there is no defined standard of smart meters in UK, E.ON should try to capitalize this opportunity by bargaining effectively with the regulators. To create value, it is important that both the parties (Customers & E.ON) should have adequate knowledge and skills to interpret the results displayed by the product. E.ON should also have the technical expertise so that quality support can be provided for the product. Explicitly a huge untapped market is seen in UK, by planning and executing strategic actions for Smart Meters E.ON can gain a competitive advantage in its future growth.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 13 Nov 2009 15:38
Last Modified: 26 Sep 2016 02:05

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