REVOLVING DOORS? AN INVESTIGATION INTO THE DETERMINANTS OF SATISFACTION AND TURNOVER AMONG BARBADIAN NEWSPAPER JOURNALISTS

LaCorbiniere, Jason M. (2009) REVOLVING DOORS? AN INVESTIGATION INTO THE DETERMINANTS OF SATISFACTION AND TURNOVER AMONG BARBADIAN NEWSPAPER JOURNALISTS. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The purpose of this study was twofold. The first aim was to examine the determinants of job satisfaction and motivation among Barbadian newspaper journalists using two interpretations of the Herzberg (1959) motivator-hygiene model of job motivation. The second aim was to investigate the existing levels of satisfaction in the industry and to analyse the relationship between satisfaction and the intention to turnover. To address these research aims, journalists were surveyed using a comprehensive survey questionnaire constructed from the relevant subscales of various well-tested survey tools. Thirty-one journalists from the two local newspaper firms participated in the survey.

The results obtained from the statistical analysis of the survey responses provided general support for the variations of the two-factor theory being tested. In particular, the research revealed that motivators are more relevant to determining satisfaction while hygiene factors are more potent influences on dis-satisfaction. The results also suggested that there was no difference in the levels of satisfaction at the two companies involved in the research and further there was no significant correlation between overall job satisfaction and the intention to turnover. However a number of the variables, including salary, supervision, responsibility and achievement were all related to journalists’ intent to turnover.

The findings of this study have both theoretical and practical implications for workplace motivation. Theoretically, the findings point to a number of underlying relationships among the motivator variables and among the hygiene factors which suggest that there is further need for investigation into those dynamics and how they affect satisfaction and dis-satisfaction.

Practically, the findings suggest that Barbadian journalists are motivated and de-motivated by a set of separate and unique factors and, as such, on-the-job satisfaction and dis-satisfaction must be addressed in different ways if companies are to maintain their best and brightest reporters and remain competitive in the local environment.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 06 Jul 2010 13:50
Last Modified: 14 Sep 2016 09:13
URI: http://eprints.nottingham.ac.uk/id/eprint/23107

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