Competing in a commodity market

Thaper, Surinder (2009) Competing in a commodity market. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This dissertation is related to a group project undertaken for Pfizer (2009)- An investigation into service provision for Pfizer.

This report looks into several cases as to how other companies have competed with commodity products, and then suggests strategies for Pfizer.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 19 Mar 2010 15:21
Last Modified: 25 Oct 2016 09:49
URI: http://eprints.nottingham.ac.uk/id/eprint/22905

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