The role of RM for DMCs in the run up to the London Olympics 2012
Nisbet, David (2009) The role of RM for DMCs in the run up to the London Olympics 2012. [Dissertation (University of Nottingham only)] (Unpublished)
This dissertation will implement The Process Model of Relationship Marketing (Parvatiyar and Sheth 2000) to analyse existing Relationship Marketing (RM) practices and attempt to compare findings to existing literature and academic best-practice in order to reveal managerial implications for MangoLondon.
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