Business Plan -

Haupt Buchenrode, Ursula (2009) Business Plan - [Dissertation (University of Nottingham only)] (Unpublished)

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Consider a market of 18 million people with an annual growth rate of 7%, which is expected to increase up to 28 million by 2020 . Combine this with the social networking world, one of the most popular online categories in Brazil, with a penetration of 84.3% of the online Brazilian audience which is one of the highest in the world . The result is The Third Eye, a business that tackles a growing social gap through a profitable business model that engages different agents of the society.

The target market is the mature adults aged 60 and over that have been increasing its participation on society, socially and economically. The opportunity is to provide them with other ways of interacting with the world through an online platform that genuine reflects their interests and motivations. The opportunity is also to engage other parties interested in the development of the target group. On the one hand, the business model is based on enhancing the connections within the government and non-for-profit organisation that are focused on the inclusion of the old people into the internet world. On the other hand, it engages the private sector on the development of tailor-made services and products that best suits the demands of this market.

This business plan provides a consistent, feasible and prosperous strategy with a potential high return and acceptable risk. The strategy is supported by thorough market research that includes primary and secondary techniques. It also considers the business weaknesses and the external opportunities by compensating the limited resources through strategic alliances. The plan is soundly based and it takes into consideration both short and long-term sustainability through the creation of multiple win-win relationships which, therefore, will lead to a sustainable competitive advantage.

Third Eye is seeking for an investment of $10,000 for 15% equity in the business. This is an opportunity to invest a relatively low amount in a business with a potential high return both in financial and social terms.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 04 Feb 2010 11:47
Last Modified: 30 Jan 2018 22:37

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