The business plan of Cry Bar
Guo, Xin (2009) The business plan of Cry Bar. [Dissertation (University of Nottingham only)] (Unpublished)
Cry Bar is a Beijing-based start-up company comprising a relaxed lounge dedicated to providing comfortable and private spaces in which young people can pour out their feelings to well-trained consultants and get a good cry. It intends to gain an advantage of being the first company to target a completely new sector in China, i.e. young citizens who find themselves under pressure. It aims to become a leading provider of emotional support to local white-collar workers and college students. Market research already conducted has suggested a ready market for such a venture.
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