Branding Syria As A Spiritual Destination
Akkad, Dima (2008) Branding Syria As A Spiritual Destination. [Dissertation (University of Nottingham only)] (Unpublished)
Tourism is considered as the main pillar of the Syrian national economy. It is expected to match the hard currency earnings generated by the diminishing oil exports. Syria is very rich in its spiritual offerings, however the tourism sector in still in its early stages of development. SyriaÃ�Â¢Ã¢Â�Â¬Ã¢Â�Â¢s investment in promoting tourism has been very limited relative to what Syria has to offer in tourism and branding is relatively a new term to the Syrian society that needs to be carefully exploited. As spiritual tourism is the fastest growing travel segment within the international market, Syria needs to seize this opportunity to brand itself as a spiritual destination.
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