The Role of Chief Executive Officer Leadership in Institutionalizing Corporate Social Responsibility in Twenty Sustainability-Driven British and American Companies
Prashanth, Manoj Appuswamy (2008) The Role of Chief Executive Officer Leadership in Institutionalizing Corporate Social Responsibility in Twenty Sustainability-Driven British and American Companies. [Dissertation (University of Nottingham only)] (Unpublished)
Corporate Social Responsibility (CSR) is fundamentally a vision about the relationship of business and society that requires leadership to inspire, implement and sustain it over a period of time (World Business Council for Sustainable Development, 2008). This study identified all the contemporarily evolving styles of CSR leadership in the field of management today, both from the length of corporate information and from the breath of academic literature, and has finally settled down with seven major styles of leadership that were found to be effectively contributing to the understanding, implementation and propagation of CSR. Focusing on the leadership impetus provided by the Chief Executive Officers (CEOs) towards the promotion of CSR in their firms balanced with the economics of the firm, the study involves 20 multinational companies that have already benchmarked themselves in the area of CSR selected from the United Kingdom (UK) and the United States of America (USA).
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