NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY
Taparia, Sunayna (2008) NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY. [Dissertation (University of Nottingham only)] (Unpublished)Full text not available from this repository.
With the globalization of the world economies, International Marketing is gaining more and more prominence. India being a developing economy has recently entered into the global market. It will be very interesting and challenging to take up International Marketing of bearings, of an Indian company. I choose National Engineering Industries Ltd. To conduct my research, as it is a leading bearing company in India and also because it is in the process of making a strong hold internationally which would give me an opportunity to explore all avenue available to them.
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