Factors determining the Level of Customer Trust in Online Travel Shopping
Manocha, Annum (2008) Factors determining the Level of Customer Trust in Online Travel Shopping. [Dissertation (University of Nottingham only)] (Unpublished)
The purpose of this study was to determine the dimensions of customer trust in the context of Internet travel shopping. Based on the related literature on relationship marketing in online as well as offline contexts, the study proposed four main factors affecting customer trust towards Internet-based travel Websites. These are perceived quality of travel Web services, institution-based trust, calculative-based trust and trusting beliefs of the online vendor.
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