Corporate Social Responsibility From an Organizational Learning Perspective: A Participatory Action Research Approach

LING Hui, HUI (2008) Corporate Social Responsibility From an Organizational Learning Perspective: A Participatory Action Research Approach. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Abstract

This dissertation is an explorative study of CSR in an organizational learning perspective. The primary research objective of this study is to explore the process of initiating CSR organizational learning and to analyse the micro-level dynamics underlying CSR organizational learning. To achieve a more in-depth understanding of organizational learning, the author designs a participatory action research strategy to intervene and observe CSR organizational learning in a Chinese local private company.

Findings of the research are based on qualitative primary data derived from the field and secondary data from the company's internal materials. Data analysis is focused on the organizational learning processes and outcomes. This research uses a CSR sensemaking model as the framework of data analysis to examine the company's cognitive, linguistic, and conative processes towards different sets of stakeholders before and after intervention. The differences identified are interpreted as learning outcomes.

The research reveals that CSR concepts can be mediated via consultancy, and the learning happens at different dimensions of the sensemaking model. The discussion focuses on improvements of CSR sensemaking model, consultants' contribution, and the role of national context in organizational learning.

Research limitations and further research areas are also analysed.

Key words: Corporate social responsibility, organizational learning, sensemaking, intervention, stakeholders, consultancy, consultants, participatory action research, and Chinese context.

Item Type: Dissertation (University of Nottingham only)
Keywords: Corporate social responsibility, organizational learning, sensemaking, intervention, stakeholders, consultancy, consultants, participatory action research, and Chinese context.
Depositing User: EP, Services
Date Deposited: 03 Feb 2009
Last Modified: 16 Sep 2016 00:10
URI: http://eprints.nottingham.ac.uk/id/eprint/22270

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