Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.

Vinnik, Irina (2008) Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

In today�s business world customer satisfaction is a prerequisite for gaining

competitive advantage. The ability to make accurate forecasts enables companies to

meet customer needs at the right time and place. In order to improve their forecasts

companies should recognize the role of collaboration with partners in the same supply

chain. Collaboration facilitates synchronization of ideas and activities which enable

participants to gain enormous benefits. Synchronisation can be achieved through

sharing demand information between members of the supply chain which assist each

of them in their operations planning. Instead of blindly forecasting direct customer

orders, companies can have the knowledge of what to expect from other members of

the supply chain through information sharing.

Current practice of forecasting distribution requirements at a leading company in a

soft drink market is going to be investigated which will enhance practical knowledge

about the topic. If the company can obtain highly accurate forecasts it will lead to

operational efficiency as well as better customer service. The analysis of the current

approach at the company will be made as well as the ideas for its improvement.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 26 Sep 2008
Last Modified: 13 Sep 2016 20:08
URI: http://eprints.nottingham.ac.uk/id/eprint/22234

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