EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY

Vohra, Karan (2008) EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Although, the benefits derived from exporting in an increasingly globalizes marketplace are enormous, but for many small-sized manufacturing firms, the internationalization path is beset by numerous challenges. This research seeks to investigate the perceived level of importance of export-marketing problems and its importance depending on the exporting experience of the firm. In light of certain gaps involving the dearth of major research in the context of Indian Apparel and Textile Industry, attempt was made examine the existence of potential differences in the perception of export marketing problems between the groups of two distinct exporter categories in terms of export market experience.

The study reveals that many exporting problems are perceived to be important. The study also reveals that certain obstacles caused by certain problems such as exchange rate fluctuations, government related problems, export financing difficulties, etc. tends to decrease with a rise in the experience of the firm and, vice-a-versa. The benefit of the study is that the methodology provides in-depth understanding of exporting problems faced by SME Exporters but only in the relation of exporters of industrial town of Ludhiana, India. At the end, necessary conclusion is given with the summary of major findings. Effort has also been made to provide implications for managers and public policymakers so as to bring prosperity in the industrial sector of India.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 26 Sep 2008
Last Modified: 26 Oct 2016 05:30
URI: http://eprints.nottingham.ac.uk/id/eprint/22196

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