Reaping benefits from corporate blogs
Yin, Samuelson Chung Yao (2008) Reaping benefits from corporate blogs. [Dissertation (University of Nottingham only)] (Unpublished)
With the growing popularity of individual blogs, companies have begun to utilize this nascent media to communicate with their stakeholders. This study aims at discovering how companies can best operate their corporate blogs in order to reap the greatest benefits from this media.
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