Critical Success Factors for the Growth of Roy Paints Pvt. Ltd: A paint retail store in India.

Mittal, Rohit (2008) Critical Success Factors for the Growth of Roy Paints Pvt. Ltd: A paint retail store in India. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This dissertation investigates various critical factors which Roy Paints needs to consider achieving its objective of growth both in terms of Sales and Number of Showrooms. This report cites references from significant literatures on retailing to determine factors important for the growth of a Retail Store. As understanding customer needs is essential in the development of retail strategies, having an optimal mix of marketing strategies is equally necessary to reach out to different types of customers.

The research conducted for this paper includes interviews from directors and customers of a running Paint Store. The research focuses on the important areas which are of prime importance for the successful running and expansion of the retail outlet. The most important area that came across is the lack of effective marketing and a proper Information Management System. Some recommendations which should help in the growth both in terms of Sales and Number of stores have been made based on this research. Also, this research is for the use of Roy Paints Pvt. Ltd only, though it may also prove helpful to other retailers.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 13 Nov 2008
Last Modified: 23 Oct 2016 18:31
URI: http://eprints.nottingham.ac.uk/id/eprint/22142

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