HOW LIFE TRANSITION HAS AFFECTED THE CONSUMER BEHAVIOUR OF CHINESE INTERNATIONAL STUDENTS IN THE UK: AN GENERAL PERSPECTIVE

Feng, Ruilan (2008) HOW LIFE TRANSITION HAS AFFECTED THE CONSUMER BEHAVIOUR OF CHINESE INTERNATIONAL STUDENTS IN THE UK: AN GENERAL PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

There is increasing number of Chinese students study abroad in the UK during recent years. Most of these students are in their late adolescence or emerging adulthood. They are in the life transition from adolescence to adulthood as well as in the transition to be international students in the UK.

The research is aim to investigate the consume behavior of these students in order to find out how study abroad as a life transition has influences these people's self-concept thus influence their consumer behaviour.

After reviewing the lectures about self-concept, life transition and consumer behaviour in chapter two, qualitative interviews has carried through 12 Chinese international students in the University of Nottingham (divided into 3 groups) in order to gather necessary information. Through data analysis, results have found that three groups of student have three types of consumer behaviour due to the different perceptions they are holding towards the new role as international students in the UK. The different types of self-concept and related consumer behaviour have demonstrated in detail in chapter four. Finally, some of the issues that have proposed in the literature review have discussed and the research questions that proposed in introduction have answered in chapter five.

Item Type: Dissertation (University of Nottingham only)
Keywords: self-concept, life transition, consumer behaviour, Chinese International Student in the UK, adolescent.
Depositing User: EP, Services
Date Deposited: 26 Sep 2008
Last Modified: 01 Nov 2016 19:31
URI: http://eprints.nottingham.ac.uk/id/eprint/22141

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