Mdina: Should it be inscribted as a World Heritage Site?
[Dissertation (University of Nottingham only)]
The author strongly believes in the cultural and heritage product which Malta can offer to the tourism industry. Authorities have tried to use this product to reposition Malta from a Sun, Sand and Sea destination to a heritage destination, reducing the seasonality of the tourism sector. However, not everything comes easy, culture and heritage have been neglected for years and these two major assets need substantial planning, development and conservation to achieve badly needed positive results in the tourism industry.
Through these improvements, Malta will have a new image and therefore, attract more sophisticated, high spending tourists. Malta is the second richest country per square kilometre in cultural sites, after Rome (Zahra Winston J. Conference, 2004). If this is the reality, why not develop and exploit this major resource to Malta's advantage? The assets are there, we just need to exploit them. The Maltese Islands already carry three World Heritage Site (WHS) inscriptions, and if we get the forth one this could be a greater marketing tool.
This study targets one particular site, Mdina a fortified city built high above terraced fields and Malta's former capital city (UNESCO, 1998a). The author gathers information through the use of in-depth interviews, among Malta's responsible entities as to why this particular site is not yet Malta's forth WHS, as it contributes to Malta's glorious history, culture, heritage and traditions (UNESCO, 1998a), and its beauty and value is something to highlight and stress among other cultures. The author gathered information directly from the tourists visiting the city, through a series of questions.
Since Malta wants to offer the tourists a unique experience, then the focus must be on the tourists themselves so that there is an understanding of what they really want and appreciate when visiting the Islands. Once Malta is recommended to friends and other members of the family, can we say that all the efforts by the authorities and other entities are successful.
Actions (Archive Staff Only)