Motivating and Retaining Employees in the Chinese Retail Industry: In-depth Case Study

Su, Hang (2008) Motivating and Retaining Employees in the Chinese Retail Industry: In-depth Case Study. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Motivating and retaining the key employees have been the major issues facing by many organizations in China today. The study attempts to investigate the Chinese retail sector for its related human resource management problems on employee motivation and retention.

To accomplish this objective, an in-depth case study of one large retail company Golden HuaLian has been conducted. The key research interest has been placed on what motivate the retail employees, what might cause them to leave the organization, and whether the culture element influenced respondents' perception of motivation and retention in the company.

The research methodology combined both qualitative and quantitative research methods. Data were collected through interview with HR managers and questionnaire for employees in Golden HuaLian Company. The questionnaire was designed to establish the most important motivators for employees and identify the potential reasons that might cause them to leave the organization, as well as employee’s perception of organizational culture.

The findings showed that the most important motivators for Chinese employees are pay, promotion and career development opportunities and challenging work. The main reasons that may potentially cause them to leave are dissatisfaction with pay, lack of career development and opportunity, and training and development. It is also suggested that Chinese organizational culture is an important factor that might influence on Chinese employees’ motivation and their decision to leave or remain in the company.

Item Type: Dissertation (University of Nottingham only)
Keywords: Employee motivation retention Chinese retail sector
Depositing User: EP, Services
Date Deposited: 24 Sep 2008
Last Modified: 26 Oct 2016 09:05
URI: http://eprints.nottingham.ac.uk/id/eprint/22050

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