Internationalisation Process of Retailers: A Case Study of B&Q in China and Taiwan
LIU, CHIA CHIEN (2008) Internationalisation Process of Retailers: A Case Study of B&Q in China and Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)
The study seeks to testify the generalisability and applicability of internationalisation theories developed in the manufacturing sector, which mainly include the motivations of firm internationalization and international expansion patterns, in the context of retailing sector. Specifically, the study attempts to make a closer examination of the determinants in entry mode decisions and the expansion strategies of large retailers at firm, industry and country level.
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