Discontinuities in the Telecom Industry: Strategic Choices for SingTel
Lee, Siak Kwee (2008) Discontinuities in the Telecom Industry: Strategic Choices for SingTel. [Dissertation (University of Nottingham only)] (Unpublished)
This report examines the corporate strategy of SingTel and show how they can be derived from a combined analysis of its internal and external environment. An outside-in, position-based approach using the PorterÃ�Â�Ã�Â¢Ã�Â�Ã�Â�Ã�Â�Ã�Â�s Five Forces (PFF) model is used to analyse the complexities and forces shrouding the industry with the aim of identifying the key opportunities and threats. An inside-out, resource-based approach using the Resource Based View (RBV) is also undertaken to reveal SingTelÃ�Â�Ã�Â¢Ã�Â�Ã�Â�Ã�Â�Ã�Â�s key strengths and weaknesses. Interviews were also conducted with two key management executives within SingTel to gain a first hand understanding of the strategic issues from an insider perspective.
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