An Empirical Study on Marketing Prospecs and Potential of Steel Industry in India
Bagla, Varun (2008) An Empirical Study on Marketing Prospecs and Potential of Steel Industry in India. [Dissertation (University of Nottingham only)] (Unpublished)
In this dissertation, a sectoral review of the steel industry in India was taken into consideration. The emphasis was laid down in finding out to know the competitive advantages, which the large Indian Steel Companies have created overtime and their adaptation to the changing environment. I also analyzed the marketing potential and prospects of the steel industry in India. This study focuses on the two major companies in the steel sector in India, namely Steel authority of India ltd (SAIL) and TATA Steel.
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