Strategic Management Of Integrated Resort With Casino To Sustain Competitive Advantage In Singapore

Tai, Siew Hoong (2008) Strategic Management Of Integrated Resort With Casino To Sustain Competitive Advantage In Singapore. [Dissertation (University of Nottingham only)] (Unpublished)

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The purpose of this study is to propose and evaluate the business strategies for the upcoming Integrated Resorts (IRs) with casinos in Singapore. Strategic advantages and how they can be sustained in a longer run are investigated. Strategic management tools are adopted to assess the internal and external factors that could influence the sustainability and its potential success.

Singapore has developed a strong foundation for attracting tourists and other potential operators, providing potential economic benefits through issuance of two casino licenses. However, the intense competition locally and in the region threatens the sustainability in the gambling industry in Singapore and hence the realisation of the long-run economic benefits. Other worrying social concerns should also be addressed to establish confidence in the Singapore government and the public.

The objectives are investigating the external environment that influence the operator���¢��������s strategies, determine the attractiveness and profitability of the IR industry, evaluate the fit into local environment, and proposing strategies to maximise revenues through competitive advantage and minimise negative implications to Singapore.

The methodology adopted was in the form of quantitative-driven through the use of surveys with random sampling. The method was mainly selected as the success and failures of many IR strategies would be linked very closely to perceptions of local residents as well as tourists visiting Singapore. Attitudes of locals and tourists towards having a casino in both the IRs were explored to ensure the eventual fit of the business strategies.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 30 Jun 2008
Last Modified: 15 Feb 2018 11:19

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