NOKIA'S MARKETING STRATEGIES IN INDIA
Daga, Nikunj (2007) NOKIA'S MARKETING STRATEGIES IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)
This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia in India. After studying the past of the company and the history of Indian mobile industry, Nokia's marketing strategies are examined through secondary resources.
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