A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE

Subramaniam, Rajasegaran (2007) A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

In today���¢��������s business world, organizations have slowly realized that in order to stay competitive, relationship building with their customer and maintaining customer loyalty are crucial. With the shift towards being customer focused and customer-centric, organizations reckon the need to establish a service orientation as an organizational imperative focusing on achieving effective internal exchanges between the organization and its employee groups as a requirement for successful exchanges with external markets.

The main focus of this research is to examine the Internal Marketing practice in Asia headquarters of an American multinational company in Singapore, Cargill Incorporated and compare the IM practice in the literature. A case study approach will be used to conduct the research.

Conclusion drawn from the research would be useful for managers to make future improvement in organization and contributes to new insights to internal marketing by sharing the lesson learnt.

Item Type: Dissertation (University of Nottingham only)
Keywords: Internal Marketing
Depositing User: EP, Services
Date Deposited: 28 Apr 2008
Last Modified: 01 Nov 2016 19:33
URI: http://eprints.nottingham.ac.uk/id/eprint/21673

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