A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE
Subramaniam, Rajasegaran (2007) A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE. [Dissertation (University of Nottingham only)] (Unpublished)
In todayÃ�Â�Ã�Â¢Ã�Â�Ã�Â�Ã�Â�Ã�Â�s business world, organizations have slowly realized that in order to stay competitive, relationship building with their customer and maintaining customer loyalty are crucial. With the shift towards being customer focused and customer-centric, organizations reckon the need to establish a service orientation as an organizational imperative focusing on achieving effective internal exchanges between the organization and its employee groups as a requirement for successful exchanges with external markets.
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