Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan
Udo, Miyako (2007) Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan. [Dissertation (University of Nottingham only)] (Unpublished)
This study considers consumer purchase behaviour toward environmentally friendly products in Japan and focuses on factors which can influence environmentally responsible purchase decision making. The modified theory of planned behaviour based on previous research in the area of environmentally responsible purchase behaviour and ethical purchase decision making is applied to examine factors affecting the purchase decision making and key findings from the present study are highlighted. It can be concluded that increasing perceived behaviour control and subjective norm is of great importance in order to promote buying environmentally friendly products for participants in Japan. This may be of interest to marketers for environmentally friendly products in Japan and academics investigating green purchase behaviour.
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