Managing Innovation in A Supplier Dominated Firm: Considering The Way Forward
Poulsom, Nigel (2007) Managing Innovation in A Supplier Dominated Firm: Considering The Way Forward. [Dissertation (University of Nottingham only)] (Unpublished)
One of the most important things to bear in mind when considering innovation is that innovation is essentially change. How that change is managed will determine how innovative a firm actually is and the ability to manage innovation successfully will hopefully lead to a competitive advantage.
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