CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust

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Kabir, Moutushi (2007) CSR Communication as a Game of Tetris: A systemic approach to sustain stakeholder trust. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The central idea behind this dissertation is to assert that a systemic or holistic approach to Corporate Social Responsibility (CSR) Communication is needed to make it effective.

This dissertation advocates an integrated approach to CSR drawing on concepts like Integrated Marketing Communications or 3600 Branding from marketing, Total Communication from corporate branding and Learning Organisation from organisational behaviour. The objective is to develop a synergistic alliance between various management disciplines. The outcome of the dissertation is a conceptual framework of Effective CSR Communication that explains how companies can develop and sustain stakeholder trust.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 19 Nov 2007
Last Modified: 15 Feb 2018 17:48
URI: https://eprints.nottingham.ac.uk/id/eprint/21544

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