How CSR practices might differ in the same MNC between a developed vis-a-vis an emerging country context and its potential implication on their CSR practice?

Rai, Aditi (2007) How CSR practices might differ in the same MNC between a developed vis-a-vis an emerging country context and its potential implication on their CSR practice? [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The aim of this study is to investigate how CSR practices differ within the same company in a developed vis-a-vis an emerging country context. Three companies are used as case studies to determine the prevalent practices for formulation, implementation and evaluation of CSR across companies within UK and India. It looks at the motivations for these, studies the processes engaged in and the possible strategies employed by these companies to overcome contextual differences across national boundaries.

The literature on CSR in an internationalized context is reviewed to understand the factors that are prevalent that could influence practices across countries. Key elements of National Business systems and new institutional theory are considered to explain differences in practice across national boundaries.

Additionally, possible approaches to CSR practice among MNCs in an international environment are studied.

The study observes that there exists a key distinction in the overall perception and definition of CSR between both the countries. There also exists a strategic correlation between the firm's international strategy in a country and its CSR practice. Additionally, the effectiveness of global implementation of its policies along with the National Business system of that country might influence more traditional systems shaping companies practices. Increasingly new institutionalism might go on to influence global CSR policy implementation through CSR communication within the company internationally.

Institutionalized practice might also be reflected in specific local practices which might be followed in order to compete or 'fit in' with the local market.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 21 Nov 2007
Last Modified: 25 Oct 2016 14:59
URI: http://eprints.nottingham.ac.uk/id/eprint/21475

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