A Conceptual Business Model Framework for Strategy and Value Addition: A Case Study of a Middleware Firm

Sim, Boon Seong (2007) A Conceptual Business Model Framework for Strategy and Value Addition: A Case Study of a Middleware Firm. [Dissertation (University of Nottingham only)] (Unpublished)

[img]
Preview
PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (614kB) | Preview

Abstract

The traditional business model frameworks and concepts have been mainly used in the field of Information System (IS) and e-commerce for explanatory and descriptive purposes. I believe that there is a potential for the business model concept to be expanded for use by general businesses in strategic management.

In this report, I will outline a conceptual framework for building a visual mapping of a business model. The conceptual model is a hybrid of two frameworks with the purpose of being used as a strategic tool for gaining new insight and value addition for any business. The model will be illustrated by a case study of a firm offering Massively Multiplayer Online Game (MMOG) middleware solutions for the online games industry.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 21 Nov 2007
Last Modified: 24 Oct 2016 05:42
URI: http://eprints.nottingham.ac.uk/id/eprint/21474

Actions (Archive Staff Only)

Edit View Edit View