A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response

Brommersma, Jantina (2007) A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

A investigation into charity advertising and consumer response, with particular reference to the telethon.

Item Type: Dissertation (University of Nottingham only)
Keywords: Not-for-profit, charity, telethon, advertising, consumer response
Depositing User: EP, Services
Date Deposited: 10 Mar 2008
Last Modified: 30 Sep 2016 11:21
URI: http://eprints.nottingham.ac.uk/id/eprint/21452

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