An Analysis of Entry Modes In The Chinese Car Industry

Hu, Liu (2007) An Analysis of Entry Modes In The Chinese Car Industry. [Dissertation (University of Nottingham only)] (Unpublished)

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Over the past decades, economic globalization is irresistible in the present world. In 2001, China accessed into World Trade Organization (WTO), forcing Chinese companies to reposition them to meet the challenges from oversea companies. Especially, Chinese car industry will suffer a lot. To serve customers outside the existing domestic market, a firm needs to choose the best mode of entry into the foreign industry. The choice of the appropriate entry mode for a particular foreign market is of critical importance for a firm conducting its business in the foreign market and has been identified as a frontier issue in international marketing.

After several years of continuous growth, China is now the fourth-largest automobile market in the world next to U.S., Japan and Germany. Auto executives, facing flat or falling sales in their home markets, predict that China will become their biggest market on the next decade. Thus competitions in the Chinese car market will become tough. How to compete with other auto companies in Chinese market, selection of entry mode is the first and key step for those foreign auto companies. Therefore, this paper will attempt to fill in the analytical gap by examining the determinants of entry mode of multinational auto companies in China. The objective of this paper is to identify and analyze conceptual framework, which presents the entry modes used by multinational auto corporations in their entry to the Chinese auto industry. This paper will also examine various factors that influence the entry mode decision of foreign auto companies when they are entering Chinese car industry.

Item Type: Dissertation (University of Nottingham only)
Keywords: Entry modes, entry strategies, strategy management
Depositing User: EP, Services
Date Deposited: 10 Mar 2008
Last Modified: 23 Oct 2016 06:33

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