The Investigation of Volkswagen's Entry Strategy in China's Car Market
WEN, XIAOFENG (2007) The Investigation of Volkswagen's Entry Strategy in China's Car Market. [Dissertation (University of Nottingham only)] (Unpublished)
China is one of the most attractive investment destinations for the world investors, now almost all the world car-manufacturing giants have launched their factories in this country, making huge efforts to explore their market share. And it has one of the world's largest car markets, in the past few years sales have grown forty to sixty percent annually. The favorable macro-environment and policy environment has enabled China's car industry grew fast and steadily.
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