In-store and Online Retail Pricing Policies
Gupta, Rahul (2007) In-store and Online Retail Pricing Policies. [Dissertation (University of Nottingham only)] (Unpublished)
The report tries to find out the differences in the pricing and promotion policies (if any) in the in-store (offline) and the online channels of retail. The report will discuss the emergence of the internet as a medium of retail and the affect that has had on the price and promotion elements of the traditional marketing mix model.
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