AN INSIGHT INTO INTERNET-ASSISTED INDEPENDENT TRAVEL (IAIT): From the tourist's perspective
LI, MIN (2007) AN INSIGHT INTO INTERNET-ASSISTED INDEPENDENT TRAVEL (IAIT): From the tourist's perspective. [Dissertation (University of Nottingham only)] (Unpublished)
This research project aims to understand the general development of independent dynamic packaged holidays arranged and booked through the Internet (Internet-assisted independent travel (IAIT)) as well as understand the issues of consumer (tourist) motivation and decision making factors behind their preference of the IAIT.
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