Assessing The Role of Films in Shaping Tourists Perception Toward Destination Image: Concerning UK Movie Locations
Wang, Yuqi (2007) Assessing The Role of Films in Shaping Tourists Perception Toward Destination Image: Concerning UK Movie Locations. [Dissertation (University of Nottingham only)] (Unpublished)
Film induced tourism has recently gained increased attention in the academic literature and by the tourism industry. It is refers to a post-modern experience of a place that has been depicted in the form of movie. Consequently, with this identification, with their growing worldwide audiences, films are being purposefully and actively used as promotional tools for tourism. Along with this trend, past literature researches on film locations keep clear focuses on aspects such as the motivation of film tourists; the influence of films on destination visitation; how film associated images harness the establishment of the holistic destination image. However, there are adequate omissions in academic research upon the role of films have played in shaping the customers interests, perceptions toward the overall destination, in particular, the measurement of gap between perceived image and real image. This study pertain to address the lack of empirical evidence in film tourism literature by undertaking research to identify the discrepancy among the destination images generated by films, the images tourists desired and the real image they perceived, evidence of links between tourists travel experience and film locations will be drawn based upon UK film locations. Through investigating into tourists awareness, motivation and travel experience towards film locations, further establish to what extent films affect tourists assessment of a destination and whether the size of the gap between pre-visit image and post-visit image is influential. Finally, solutions will be provided to ameliorate the situation according to the result of the research.
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