Sustainable Competitive Advantage of Strategic Corporate Social Responsibility in Thai Companies
Chutkaew, Chutchanok (2007) Sustainable Competitive Advantage of Strategic Corporate Social Responsibility in Thai Companies. [Dissertation (University of Nottingham only)] (Unpublished)
Today, there is a high competition in economic market. CSR is viewed as the strategy which leads companies not only to gain competitive advantage beyond competitors in terms of cost leadership and differentiation but also strengthen brand awareness and corporate reputation. Therefore, most Thai companies interest to engage in CSR and integrate it into corporate vision and mission in order to achieve the maximization of both economic profits and non financial performance.
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