CONDITIONS FOR INTUITIVE DECISION MAKING: THE CHINESE EXECUTIVES IN THAILAND

Klungsoontornrangsi, Kreingkrai (2007) CONDITIONS FOR INTUITIVE DECISION MAKING: THE CHINESE EXECUTIVES IN THAILAND. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Do Thai-Chinese managers have the ability required for their organizations to survive in an information-void environment of Thailand? How much they rely on intuition in facilitating the process of business decision making? A study of eight managers provides new insights to these questions.

This paper presents the findings of a qualitative research on the factors influencing the degree of intuitive decision in Thai-Chinese business decision making. It takes a deep look at both intuitive conditions and the impact of cultural norms on the availability of

decision options which in turn influence the degree of intuitive utilization.

The study confirms the general perception that in usual decision, these executives tend to decide intuitively but they would become more rational, to a certain extent, when complexity incurs. The executives provide rich descriptive insights about intuitive decision making that unavailability of information, perceived high risk level, and experience extrapolation appear to be the main contributors to the increase probability on the use of intuition.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 06 Mar 2008
Last Modified: 18 Nov 2014 12:10
URI: http://eprints.nottingham.ac.uk/id/eprint/20912

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