HEMPEL's strategy for expansion in the Indian paint market

Christensen, Jesper Moller (2006) HEMPEL's strategy for expansion in the Indian paint market. [Dissertation (University of Nottingham only)] (Unpublished)

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The increasing purchasing power of 1,095,351,995 Indians and the growing manufacturing base for export are creating a potential for HEMPEL in India of approximately 94 million litres. 75 million litres of these are from the Protective segment where HEMPEL's new strategic goal is to be a profitable No. 1 by market share by 2011.

HEMPEL's present set-up in India is very small, but this dissertation will show how analyses of theory, India and HEMPEL come together in unity to promote an expansion of HEMPEL's activities in India.

Item Type: Dissertation (University of Nottingham only)
Keywords: Internationalization, Uppsala Internationalisation Model, Stage theory, India
Depositing User: EP, Services
Date Deposited: 07 Aug 2007
Last Modified: 16 Sep 2016 11:05
URI: http://eprints.nottingham.ac.uk/id/eprint/20816

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