Housing Associations and Relationship Marketing: Customers, Communication and Relationships
Hayat, Nasir (2006) Housing Associations and Relationship Marketing: Customers, Communication and Relationships. [Dissertation (University of Nottingham only)] (Unpublished)
This dissertation focuses on relationships within the Housing Association market sector. It tries to answer the questions who are the real customers in this market and do key stakeholders in the business take priority over these customers. Also what sort of communication and relationship management do Housing Associations carry out and are there any issues that need to be taken into account in this area.
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