Growth of Retail in India with Pantaloons as a case study

Saraogi, Paridhi (2006) Growth of Retail in India with Pantaloons as a case study. [Dissertation (University of Nottingham only)] (Unpublished)

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This study was conducted to gather a deep insight into the Indian retail market. The market for retail in India has had a history of being extremely fragmented, with 97% of it being formed by the unorganised sector. Organised of modern retail can account for only about 3% of the Indian retail market. But with favourable changes in the environment, all eyes are set on an expected boom in the retail industry, with large domestic players entering the arena and powerful global players looking for a door to enter. Thus a huge growth in the organised retail sector is expected in the next five years.

The objective of this study is to analyse how the present Indian retail king, Pantaloon Retail India Ltd (PRIL) should maintain its supremacy in the face of competition. The company has formed at aim to provide every product that every consumer wants in every market. Following this dream they propose to fight competition. Research in this study is aimed at finding out how can the company turn its dream to reality in the face of competition. Various theories on retail growth were analysed in this respect and used to carry out the study.

Item Type: Dissertation (University of Nottingham only)
Keywords: retail growth
Depositing User: EP, Services
Date Deposited: 30 Nov 2006
Last Modified: 19 Oct 2016 01:46

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