Motor Third Party Liability Insurance in Russia: Gaining Competitive Advantage
Rogozin, Konstantin (2006) Motor Third Party Liability Insurance in Russia: Gaining Competitive Advantage. [Dissertation (University of Nottingham only)] (Unpublished)
The report identifies which factors of service-based offerings are of utmost importance for customers, considers the areas of MTPL insurance that may contain a potential sources for differentiation, and stresses importance of knowing customer needs and requirements. This report should assist the insurance company to categorise and systematise relevant information so as to develop a product position, which may give a competitive advantage.
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