Managing Change: the people side of implementing CRM processes

Hann, David (2006) Managing Change: the people side of implementing CRM processes. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This report has been produced with the remit of analysing the people side of change

management with regard to a Customer Relationship Management (CRM) process

implementation at Jupiter Design (Jupiter). An increasing churn of clients and 12-

years of growth has made Jupiter realise they must maximise revenues from existing

clients. The adoption of a CRM approach has been suggested as a possible solution.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 15 Nov 2006
Last Modified: 27 Sep 2016 19:42
URI: http://eprints.nottingham.ac.uk/id/eprint/20497

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