The Barriers of Foriegn Hotels Entering the Chinese Market

CHEN, LI-YIN (2006) The Barriers of Foriegn Hotels Entering the Chinese Market. [Dissertation (University of Nottingham only)] (Unpublished)

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China is a late comer in the tourism industry, but it does not mean that China has lower development in the hotel industry because of its surprising growth in the number of hotel. Because the rapidly increasing international and domestic tourists, the Chinese blooming economy and many important international and continental events which will be held in China, the Chinese hotel industry has rapid development in China. Therefore, both foreign and domestic hotel corporations have been expanded their business to this potential market.

However, doing hotel business in China has never been easy. This is because the Chinas peculiar business, social, cultures, politic, economy background. In order to understand the barriers of foreign hotels entering the Chinese hotel industry more deeply, this paper has classified the barriers into four types which is a result of interviewing the G.M. of Hyatt and Sovereign hotels in China. The four set of barriers are based on the process of building a hotel. These processes are investment, marketing, operation, and expansion. In addition, this paper also points out that the factor influencing the choice of entry mode in China. On the one hand, these factors might be barriers for companies implement some entry modes in China. On the other hand, they might assist investors in expanding business with some entry modes.

Item Type: Dissertation (University of Nottingham only)
Keywords: Barriers, the Chinese hotel industry, Market entry modes, franchising, management contract
Depositing User: EP, Services
Date Deposited: 29 Nov 2006
Last Modified: 13 Sep 2016 13:41

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