MASS CUSTOMIZATION: VIRTUAL-BUILD-TO-ORDER FULFILMENT SYSTEM AND ITS IMPLICATION WITH DEALER TRADING AND FORECAST ACCURACY
Mendoza Vazquez, Jair (2006) MASS CUSTOMIZATION: VIRTUAL-BUILD-TO-ORDER FULFILMENT SYSTEM AND ITS IMPLICATION WITH DEALER TRADING AND FORECAST ACCURACY. [Dissertation (University of Nottingham only)] (Unpublished)
As part of the market requirements in this era of competition and low margins, order winning criterions are the level of responsiveness and product variety; however this product variety is coined in terms of the ever more demanding needs of customers who want customized items. Emergent strategies such as Mass Customization attempts to give a solution to producers in order to satisfy these market requirements by employing inventory in process but in sectors such as the automotive industry where there is an emphasis in achieving high levels of productivity while maintaining lean, this inventory in process to reconfigure the items is just not viable. Therefore, a solution has been developed to fulfil customers from any segment of the inventory finished products, part-finished or not yet manufactured such an approach to order fulfilment is known as Virtual-Build-to-Order.
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