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Deng, Qing (2006) Mass customisation research in automotive sector: A simulation of feature model policy. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

ABSTRACT

Purpose: - The feature model policy is an important area of mass customisation. It examines how fulfilment performance varies when different production plan distributions are exposed to different demand distributions.

Methodology: - A simulation model is used to simulate the VBTO vehicle production system. Different production plan and customer demand are generated with Beta distribution and put into system to capture system performances.

Findings: - With the differences grow between production plan and market demand, reconfiguration becomes less and less useful. As a result, more BTO products required. The increase of BTO products would lower system performance in terms of stock level, stock age and average customer waiting time.

Practical implications: - Matching production plan and marketing demand enable vehicle manufacturers to reduce lead time and inventory cost at the same time improve customer satisfaction by reducing average customer waiting time. Under downstream reconfiguration environment, it is profitable to develop production plan distribution skew higher than marketing demand distribution.

Keywords: Mass customisation, Order fulfilment, Simulation, Automotive sector

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	29 Nov 2006
Last Modified:	10 Jan 2018 18:43
URI:	https://eprints.nottingham.ac.uk/id/eprint/20349

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