SIGNIFICANCE OF CONSUMER CULTURE AND LIFESTYLE FOR CONSUMPTION OF READY MEALS
arora, shweta (2006) SIGNIFICANCE OF CONSUMER CULTURE AND LIFESTYLE FOR CONSUMPTION OF READY MEALS. [Dissertation (University of Nottingham only)] (Unpublished)
Ready meals are fully cooked and ready to eat with a shelf life that ranges from few months to 3 years. They are one of the fastest growing areas of the food market in both developed and developing countries. A demand of ready meals is growing continuously everywhere including U.K. Especially the popularity of Indian dishes, chicken tikka masala etc. provides most of the inspiration for the ready meals that form the bulk of the retail market, as well as for cooking sauces. Though the demand for the ready meals is increasing in the global market, the supply is still not satisfactory. For example, there are more than 500 units in London, which are into ready meals. This shows that exports as well as the domestic market offer a vast scope for the Indian producers to excel in this sector.
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