CHILDREN AFFECTING PARENTAL CONSUMPTION DECISIONS
Kedia, Nikheel (2006) CHILDREN AFFECTING PARENTAL CONSUMPTION DECISIONS. [Dissertation (University of Nottingham only)] (Unpublished)
Children today have become the indirect decision makers of a household. Their influence has grown and they directly or indirectly influence most decisions taken in a household. This study provides a contribution to the existing body of literature available and looks at the influence of children on parental decisions.
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